How to find your voice
Write for 10 minutes every day. Write down the moment. Describe what is happening, or what has happened recently. So that you have a record. So you flex your descriptive muscles. So you practice writing your ideas, your thoughts, and celebrating your life. For just 10 minutes a day. Your …
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5 Things You Must Know Before You Rebrand Your Website (and yourself)
When I quit my job in September 2011, I knew I needed a website. I wasn’t sure how I’d make money as a freelancer, but I knew I had experience in marketing and writing. So I chose the title “marketing communications consultant” and decided to learn from the market itself. …
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12 Months of Magic + My Year-End Gift to You
Greetings from McDonalds in Orange, Virginia, a town so tiny when you try to search for coffee shops, Yelp doesn’t believe it exists. I’m sitting here as my boyfriend referees a basketball game at the high school down the street. Once he’s done, we’ll head north for Christmas. Behind me, four men sit around …
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I hate it when “real” writers do this.
A few weeks ago, I met a fellow writer at a party. He told me a story that made me so mad I almost threw Chex Mix at him. Here’s how the scene went down: I stood in a swanky apartment full of my boyfriend’s parents’ friends, chatting to strangers and …
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How to answer the question “What do you do?” without boozing, sleazing, or wanting to die (part 1)
Picture this: You’re standing at a holiday party, bopping along to a festive playlist and piling bleu cheese onto butterfly-shaped butter crackers. You feel FANTASTIC. Maybe it’s the candlelight, the rum punch, or your cute velvet dress. Who knows? Who cares? (Side note: Velvet is BACK, according to teen.com. Since …
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“What do you want to do with your life?” 3 ways to answer the world’s worst question
It’s the nightmare inquiry made of every soon-to-graduate liberal arts major in America. The niggling worry of every newly committed entrepreneur. The unscratchable itch burning every person who hits upper tiers in Maslow’s hierarchy. “What do you want to do with your life?” The question sounds harmless when posed by …
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The Perks of Being an Outcast in Middle School
I’ll never forget the look on Amy’s face when she stopped me in the school hallway and said, “Congrats on winning Most Original. You really deserve it.” Amy (not her real name) was one of the cool kids. Even though we were both in 8th grade, she was a woman: …
Read MoreAre you an expert in your field? That’s a problem. Here’s why.
The first rule of The Writing to Sell Club is: do not confuse your readers. The second rule of The Writing to Sell Club is: do NOT confuse your readers. Unfortunately, 100% of my copywriting clients (coaches, creatives, and consultants) struggle to pull this off. Which sucks because it results in lost …
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Let’s change the world (and make sweet love-money while we do it)
Hello lovely! In case we’ve never met before, my name is Elizabeth, and I’m so happy that you’re here. Welcome to my corner of doing business, where we actually ENJOY ourselves. We take pleasure in joys like trees, sunsets, and rainbows. We explore the mysteries of the universe and wonder at our role in …
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