Is your story too personal to share on your business website?
Right now, you’re in the grind, working hard to promote yourself and your Next Big Thing. That means: Perfecting your brand story and popping it in your pocket so you can be quick on the draw Telling boatloads of mini-stories to get new followers interested, engaged, and on board Getting clear on why …
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Bypass burnout & end the year with a bang: how to relax during the holidays
Most years I enter the holiday season in a fog of to-do lists and fierce nostalgia. I think I look like this: I’m Jimmy Stewart, obviously. When in reality, I look like this: We don’t get much snow here in Virginia, but I imagine that lovely thick snow blankets the …
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how to answer the question “what do you do?” without boozing, sleazing, or wanting to die (part 2)
The holidays are upon us, and you know what that means…huge dinners, road trips, and meeting new people at parties! I got a jumpstart on family visits when I drove to New Jersey to celebrate my birthday. We went into NYC and saw An American in Paris on Broadway! My sister and …
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How to answer the question “What do you do?” without boozing, sleazing, or wanting to die (part 1)
Picture this: You’re standing at a holiday party, bopping along to a festive playlist and piling bleu cheese onto butterfly-shaped butter crackers. You feel FANTASTIC. Maybe it’s the candlelight, the rum punch, or your cute velvet dress. Who knows? Who cares? (Side note: Velvet is BACK, according to teen.com. Since …
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Pump up your perceived value with the Glade Candle Method (and discover the benefits of your soulful services)
Walking through Wal-mart the other day, I happened upon a mid-aisle display of pumpkin- and foliage-scented Glade air fresheners. Images of hayrides and color-changing leaves wreathed the cardboard display, which touted the “feelings of fall.” To an outsider, it looks innocuous, a gentle reminder that autumn is here and you …
Read MoreProcrastinate much? Ditch the self-reprimands and try this instead.
To stall is human. You know when you’re slumped on the couch, watching your 3rd straight hour of audition reels for The Voice on YouTube, when that tiny voice in your head whispers “Maybe you’re…avoiding work?” Um, yeah, that was me yesterday. I’ve been sick this week, and I needed …
Read MoreAre you an expert in your field? That’s a problem. Here’s why.
The first rule of The Writing to Sell Club is: do not confuse your readers. The second rule of The Writing to Sell Club is: do NOT confuse your readers. Unfortunately, 100% of my copywriting clients (coaches, creatives, and consultants) struggle to pull this off. Which sucks because it results in lost …
Read MoreBrand You is timeless. Here’s a writing prompt to help you define it.
I was 18 the day my friend Alex stood at one end of the pharmacy aisle, looking at me and fidgeting with the trim of his official(ly hideous) CVS-issued vest. When I finally noticed he was staring, I paused my careful arrangement of Vitamin C bottles on the crowded shelf. …
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Your secret weapon for writing magnetic copy (+ a formula for resonant Facebook posts)
Dear Diary… On the first day of high school, my best friend and I tumbled out of a bus in front of a squatty 1970’s brick building that looked not unlike prison. I was sweating bullets. We were fresh meat: shiny new members of the school’s performing arts program. The …
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The secret to surfing 30-foot waves (and how you can use it to grow your business)
I’m a little obsessed with surfing. Growing up on the beach, I coveted the sun-bleached blonde hair and bronzed skin of young men and women who rolled into my high school Chemistry class looking like children of the sea-god himself. (Ugh, they were gorgeous.) Even though I only lived 5 …
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