How to answer the question “What do you do?” without boozing, sleazing, or wanting to die (part 1)
Picture this: You’re standing at a holiday party, bopping along to a festive playlist and piling bleu cheese onto butterfly-shaped butter crackers. You feel FANTASTIC. Maybe it’s the candlelight, the rum punch, or your cute velvet dress. Who knows? Who cares? (Side note: Velvet is BACK, according to teen.com. Since …
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Pump up your perceived value with the Glade Candle Method (and discover the benefits of your soulful services)
Walking through Wal-mart the other day, I happened upon a mid-aisle display of pumpkin- and foliage-scented Glade air fresheners. Images of hayrides and color-changing leaves wreathed the cardboard display, which touted the “feelings of fall.” To an outsider, it looks innocuous, a gentle reminder that autumn is here and you …
Read MoreProcrastinate much? Ditch the self-reprimands and try this instead.
To stall is human. You know when you’re slumped on the couch, watching your 3rd straight hour of audition reels for The Voice on YouTube, when that tiny voice in your head whispers “Maybe you’re…avoiding work?” Um, yeah, that was me yesterday. I’ve been sick this week, and I needed …
Read MoreAre you an expert in your field? That’s a problem. Here’s why.
The first rule of The Writing to Sell Club is: do not confuse your readers. The second rule of The Writing to Sell Club is: do NOT confuse your readers. Unfortunately, 100% of my copywriting clients (coaches, creatives, and consultants) struggle to pull this off. Which sucks because it results in lost …
Read MoreBrand You is timeless. Here’s a writing prompt to help you define it.
I was 18 the day my friend Alex stood at one end of the pharmacy aisle, looking at me and fidgeting with the trim of his official(ly hideous) CVS-issued vest. When I finally noticed he was staring, I paused my careful arrangement of Vitamin C bottles on the crowded shelf. …
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Your secret weapon for writing magnetic copy (+ a formula for resonant Facebook posts)
Dear Diary… On the first day of high school, my best friend and I tumbled out of a bus in front of a squatty 1970’s brick building that looked not unlike prison. I was sweating bullets. We were fresh meat: shiny new members of the school’s performing arts program. The …
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The secret to surfing 30-foot waves (and how you can use it to grow your business)
I’m a little obsessed with surfing. Growing up on the beach, I coveted the sun-bleached blonde hair and bronzed skin of young men and women who rolled into my high school Chemistry class looking like children of the sea-god himself. (Ugh, they were gorgeous.) Even though I only lived 5 …
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Stop hiding & start living the dream: 3 website tweaks to ramp up your visibility online
It’s August, and I’m in the midst of an authenticity kick, riding high on a gorgeous West Coast vacation. (In L.A., of course, authenticity is the name of the game. Especially if your authentic calling is to impersonate other people.) I’m inspired, in part, because I LOVE to travel. It …
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Let’s change the world (and make sweet love-money while we do it)
Hello lovely! In case we’ve never met before, my name is Elizabeth, and I’m so happy that you’re here. Welcome to my corner of doing business, where we actually ENJOY ourselves. We take pleasure in joys like trees, sunsets, and rainbows. We explore the mysteries of the universe and wonder at our role in …
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