Are you an expert in your field? That’s a problem. Here’s why.
The first rule of The Writing to Sell Club is: do not confuse your readers. The second rule of The Writing to Sell Club is: do NOT confuse your readers. Unfortunately, 100% of my copywriting clients (coaches, creatives, and consultants) struggle to pull this off. Which sucks because it results in lost …
Read MoreBrand You is timeless. Here’s a writing prompt to help you define it.
I was 18 the day my friend Alex stood at one end of the pharmacy aisle, looking at me and fidgeting with the trim of his official(ly hideous) CVS-issued vest. When I finally noticed he was staring, I paused my careful arrangement of Vitamin C bottles on the crowded shelf. …
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Your secret weapon for writing magnetic copy (+ a formula for resonant Facebook posts)
Dear Diary… On the first day of high school, my best friend and I tumbled out of a bus in front of a squatty 1970’s brick building that looked not unlike prison. I was sweating bullets. We were fresh meat: shiny new members of the school’s performing arts program. The …
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The secret to surfing 30-foot waves (and how you can use it to grow your business)
I’m a little obsessed with surfing. Growing up on the beach, I coveted the sun-bleached blonde hair and bronzed skin of young men and women who rolled into my high school Chemistry class looking like children of the sea-god himself. (Ugh, they were gorgeous.) Even though I only lived 5 …
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Read like a butterfly, write like a bee
Did you ever pretend to be someone else while you were on vacation? You know, just ditch your normal limits and attitudes for a couple of days and try on some new personalities? That’s what my latest trip to L.A. was like. I went to burlesque clubs in Hollywood, where …
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Writing to get a reaction? Start by harnessing your own.
A few months ago, I stood in the kitchen rummaging through our pile of newspapers while my lemon water heated in the microwave (because, you know, if I can’t work out or eat well or stop binging on cereal, at least I can detox with one mug!). As I flipped …
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My 2 favorite tricks to banish perfectionism and write from the heart
Confession: I’m a raging perfectionist. Oh, sure, you wouldn’t know it to LOOK at me. My skirt has a pull in it, I’m chasing down three deadlines, and my hairstylist is so suspicious of my ability to come in for a trim she forced me to show her the follow-up …
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Define your writing muscles in just 5 minutes
When you go to a performing arts high school for creative writing and start workshopping your stuff at age 14, you learn alllll the tricks to beefing up. (You can imagine what a svelte, bookish brain I had by the time I made it to college.) The big secret to getting …
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Stop hiding & start living the dream: 3 website tweaks to ramp up your visibility online
It’s August, and I’m in the midst of an authenticity kick, riding high on a gorgeous West Coast vacation. (In L.A., of course, authenticity is the name of the game. Especially if your authentic calling is to impersonate other people.) I’m inspired, in part, because I LOVE to travel. It …
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You deserve a creative challenge—and a pep talk!
I’ve got a challenge for all you creative change-makers out there. But first, I want to give you a pep talk. Not one of mine, though. I wanted you to hear this little ditty straight from Kid President’s mouth. Now that you’re feeling fired up, here’s your challenge: Create something that changes the world. Today. That something can be …
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