Your customers want to buy X. Stop trying to sell them Y. (Use this fill-in-the-blank formula instead!)
When was the last time you bought something? Like actually pulled out your wallet and handed cash to someone else in exchange for a product or service? For me, it was this very cup of iced tea. It cost $2.21, which I paid for in exact change. (Yes, I’m that …
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How to “distraction-proof” your brain (and FINALLY write that blog post/email series/webinar/website you’re oh-so-eager to publish)
Raise your hand if your morning routine looks like this: Your alarm goes off (or a little one crawls into bed with you). You open your eyes, silently beg the ceiling for strength to tackle the day, then reach for your cell phone and open your Mail app. Maybe you’re fastidious …
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Engage ideal clients on your About page with these fill-in-the-blank headline starters
Do you get the heebie jeebies when you think about your About page? Maybe you (gasp) haven’t written it yet. Or maybe you have, but you kind of hate it. You don’t like promoting yourself. You think your life’s boring. You think your About page is too salesy. Or WAY …
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I chose the path of MOST resistance. Would you?
Wednesday night, I hit bottom (of my Funfetti batter mixing bowl). I had tears in my eyes as I licked my spoon clean. After throwing the bowl into the kitchen sink, I stormed back into the living room. Boyfriend sat on the couch, looking up at me with obvious distress. I’d …
Read MoreProcrastinate much? Ditch the self-reprimands and try this instead.
To stall is human. You know when you’re slumped on the couch, watching your 3rd straight hour of audition reels for The Voice on YouTube, when that tiny voice in your head whispers “Maybe you’re…avoiding work?” Um, yeah, that was me yesterday. I’ve been sick this week, and I needed …
Read MoreAre you an expert in your field? That’s a problem. Here’s why.
The first rule of The Writing to Sell Club is: do not confuse your readers. The second rule of The Writing to Sell Club is: do NOT confuse your readers. Unfortunately, 100% of my copywriting clients (coaches, creatives, and consultants) struggle to pull this off. Which sucks because it results in lost …
Read MoreBrand You is timeless. Here’s a writing prompt to help you define it.
I was 18 the day my friend Alex stood at one end of the pharmacy aisle, looking at me and fidgeting with the trim of his official(ly hideous) CVS-issued vest. When I finally noticed he was staring, I paused my careful arrangement of Vitamin C bottles on the crowded shelf. …
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Your secret weapon for writing magnetic copy (+ a formula for resonant Facebook posts)
Dear Diary… On the first day of high school, my best friend and I tumbled out of a bus in front of a squatty 1970’s brick building that looked not unlike prison. I was sweating bullets. We were fresh meat: shiny new members of the school’s performing arts program. The …
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The secret to surfing 30-foot waves (and how you can use it to grow your business)
I’m a little obsessed with surfing. Growing up on the beach, I coveted the sun-bleached blonde hair and bronzed skin of young men and women who rolled into my high school Chemistry class looking like children of the sea-god himself. (Ugh, they were gorgeous.) Even though I only lived 5 …
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Read like a butterfly, write like a bee
Did you ever pretend to be someone else while you were on vacation? You know, just ditch your normal limits and attitudes for a couple of days and try on some new personalities? That’s what my latest trip to L.A. was like. I went to burlesque clubs in Hollywood, where …
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