online copywriting

If you want to be a (better) writer…

Ditch your definition of writer, please. :)  Sooooo the dictionary defines a writer as “a person engaged in writing books, articles, stories, etc., especially as an occupation or profession; an author or journalist.” As a result, you probably think you can’t be a “writer” until you’re making money...

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Pump up your perceived value with the Glade Candle Method (and discover the benefits of your soulful services)

Walking through Wal-mart the other day, I happened upon a mid-aisle display of pumpkin- and foliage-scented Glade air fresheners. Images of hayrides and color-changing leaves wreathed the cardboard display, which touted the “feelings of fall.” To an outsider, it looks innocuous, a gentle reminder that autumn is...

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