Elizabeth Hope Derby

Pump up your perceived value with the Glade Candle Method (and discover the benefits of your soulful services)

Walking through Wal-mart the other day, I happened upon a mid-aisle display of pumpkin- and foliage-scented Glade air fresheners. Images of hayrides and color-changing leaves wreathed the cardboard display, which touted the “feelings of fall.” To an outsider, it looks innocuous, a gentle reminder that autumn is...

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Stop boring the pants off your readers. You're way too fun for that.